Google Car Insurance Comparison Service

Google have now entered the car insurance market. I'm not sure how new the service is but it's new to me. Well, there not actually offering car insurance cover through themselves but they are offering a comparison service. If you go to the Google search engine and type in "Car Insurance" the first result you should see is a sponsored link by Google for there car insurance comparison service. I have not seen this advert by them before. Have I been living under a rock? Or do I just have Ad blindness.. Anyway, Google must have checked out the profits made by other other comparison websites such as and thought to themselves, We need a slice of that pie.

Google have snapped up, so they are not only doing car insurance comparisons but also offering compare Credit Cards, Saving Accounts, Mortgages and Travel Insurance. They really are trying to get a piece of this marketplace. Of course, it's the same as any other comparison website, they make money (Commission) when you sign up for one of the compared services through them. Bottom line, it's all about more profit. The profit margins must be huge for this type of business because apart from the website hosting, comparison software, and marketing / advertising budget, what else is there that Google doesn't already have in place.

A comparison website, once set up, is pretty close to being able to run on auto-pilot. And if any staff are needed I'm sure Google have that covered. They have a huge infrastructure already in place. Any which way you look at it, the cost of this service is totally dwarfed by the profit margins. If it wasn't Google wouldn't be getting into offering a comparison service for insurance.

So, is Google's car insurance comparison service any different or any better then the services already out there like Compare the market etc. Well, no it's not. It's basically a direct copy. For car insurance they currently have 127 providers who have joined there service. Google claim that almost 98% of people who use their service could save money. And that over 50% could save over £200 based on there research. However, when I went through the process of getting a "cheaper" car insurance quote I wasn't surprised to see that my results were very similar to that of The same companies that offered me insurance on were offering it to me on Google's comparison site - At the same price.

So Google say that 98% of people could save money, but then again, isn't this what all the comparison websites say? It's just a marketing tactic. They say you can save money so that you take the time to go through the process of getting a quote because they know, you stand a much better chance of signing up for car insurance through them if they can get you to complete the first step which is actually getting a comparison quote list. I bet that easily 50% of people that complete this first step of getting a quote list actually end up buying car insurance from the comparison list.

Google compare have a lot of the same company's that the rest of the comparison services use like Bell, eCar, IGO4, GoSkippy, Kwick Fit, LV, and Swinton. Surpisingly, Asda is not yet part of the list. There was however quite a few insurance companies that I have not seen before on other comparison websites like Thames City, Santander, Peoples Choice, Bullseye, and quite a few others. Perhaps this could be due to these previously unheard of insurance company's being so expensive on other comparison websites that they were too far down the list to be noticed.

If you are tired of using the same comparison websites give Google insurance a try. There are a few different insurance company's on there. A quote came back at the same price for me but it might not for you. There are so many individual factors when it comes to car insurance that the cost and quotes are different for everyone. You may be able to save some money, or maybe not. Might be worth a go. Check it out here. This service has now been discontinued.


Anonymous said...

Car Insurance is the biggest rip off ever

Anonymous said...

santander does car insurance? wtf

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